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Language : czech Publisher : vysoke uceni technicke v brne, fakulta podnikatelska

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Academic Journal

Vývoj poptávky a marketingové aktivity maloobchodníků ; The Development of Demand and Marketing Activities of Retailers

Authors : Starzyczná, Halina; Sýkorová, Pavla

Subjects: marketing environment; economic environment; drop of demandVI

Source: Trendy ekonomiky a managementu. 2012, VI, č. 11, s. 69-79. ISSN 1802-8527.

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The Development of Demand and Marketing Activities of Retailers

Authors : Halina Starzyczná; Pavla Sýkorová

Subjects: marketing activities of retailers; marketing environment; strategy trading down

Source: Trendy ekonomiky a managementu. 2012, VI, č. 11, s. 69-79. ISSN 1802-8527.Trendy Ekonomiky a Managementu, Vol 6, Iss 11, Pp 69-79 (2013)

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